Later in his career, he switched to the baking powder business, in which he began offering two packages of chewing gum for each purchase of a can of baking powder. Wrigley again tried to establish himself away from his father's business at the age of 18. "Chicago Vine Line: 124 Years and Counting," Chicago Cubs, http://www.cubs.com (November 1, 1999). Our editors will review what you’ve submitted and determine whether to revise the article. Although he did not invent chewing gum, it was his company that brought it to the world. The gamble paid off when sales jumped dramatically. The Wrigley family owned the resort for over four decades before selling it in May 1973. "Everybody likes something extra, for nothing," he often said. Eventually, he made it back to Philadelphia and William Sr.'s factory. Cleary, David Powers, Great American Brands: The Success Formulas that Made Them Famous, Fairchild Publications, 1981. Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree.... Do you think you know about baseball? brand name. that would appeal to local customers. There were at least a dozen companies pushing their wares. Five years later, he had gained a controlling interest. He established gum companies in Canada in 1910, then followed that factory with ones in Australia (1915), Great Britain (1927), and New Zealand (1939). Although he did not invent chewing gum, it was his company that brought it to the world. A year after the plant opened, the boy went out into the streets of Philadelphia and sold soap from a basket. The team continued its success into the 1930s. William Wrigley Jr. was born on September 30, 1861 in Philadelphia, Pennsylvania to William and Mary A. Ladley, second-generation Americans. He introduced Doublemint gum in 1914. When he realized that customers were more interested in getting the baking powder than soap, Wrigley and his partner quickly switched to the baking powder business. It was officially renamed Wrigley Field in 1926, in honor of its owner. Even as the company grew into a major corporation, Wrigley emphasized quality. Test your knowledge with this quiz. Wrigley was the developer of Santa Catalina Island, off the coast of southern California. Be on the lookout for your Britannica newsletter to get trusted stories delivered right to your inbox. His motto was "tell em quick and tell em often.". He was the son of William and Mary A. Ladley. "William Wrigley Jr. Company, Hoover's Database, 1999. William Wrigley, Jr., (born Sept. 30, 1861, Philadelphia, Pa., U.S.—died Jan. 26, 1932, Phoenix, Ariz.), American salesman and manufacturer whose company became the largest producer and distributor of chewing gum in the world. The Wrigley Company is an American chewing gum (Wrigley's gum) company founded in 1891, by William Wrigley Jr. (William’s great grand father). Black Friday Sale! New York Times, January 27, 1932; April 13, 1977; March 12, 1999. Wrigley’s Chicago headquarters, the Wrigley Building, became a noted architectural landmark of that city. Wrigley also supervised the building of an upper deck. A Wrigley Memorial was built in 1933 and 1934 as a tribute to Wrigley's love for the island. The man was William Wrigley, Jr. and the island was Santa Catalina. Catching the sales bug, Wrigley and a friend ran away to New York a year later. Wrigley relied on advertising to boost sales of Wrigley’s Spearmint chewing gum, which he introduced in 1893. He was the eldest of nine children. By 1908, sales of Wrigley’s Spearmint were more than $1,000,000 a year. The most successful product outside America was a pellet-shaped gum sold under the "P.K." William Wrigley Jr. was born in Philadelphia, Pennsylvania on September 30th, 1861, at the height of the Civil War. In 1919, Wrigley, flush with success – and cash – purchased Santa Catalina Island.