Apart from this, the impact of recession is also showing a declining trend and it would ensure positive overall growth for the iPad 3 of Apple Inc. Form 10-K for the Fiscal Year Ended September 30, 2019. Selection of Target Market: The task of marketing is not easy and it is poised with numerous problems to the company intending to market its products and services. Apple AR headset rumors: Apple may release headset in 2022, glasses by 2023. An effective marketing of the newly developed device is essential so that it can be targeted among majority of its customers. As in case of Apple Inc marketing plan for iPad 3, the task of ensuring success in the implementation process would be assigned to top management so that it can be ensured that the timely and most effective implementation can be performed (Havaldar, 2005). Available at: https://www.idtheftcenter.org, Statista (2019). Microsoft Corporation (2019). The company has been able to achieve such strong brand recognition and reputation through its advertising and marketing capabilities. However, the task of targeting the potential customer for the product is not an easy one, as it requires the consideration of various important factors in the process of successful target of product to intended audience and these includes the development of marketing objectives, selection of target markets, designing marketing strategies, critical promotion of the product and finally, the implementation of the marketing plan to achieve higher level of success (McDonald and Wilson, 2011). In case of the market penetration strategy, the focus is on increasing the sales of products by undertaking various initiatives such as altering the purchase patterns of existing customer, so that they can be persuaded to but the company’s product. China’s smartphone market falls 14% in 2018, with just under 400 million units shipped. As a result of this, the tendency of people to perform investment in costly items such as iPad has declined heavily and the ultimate impact is on the companies providing such tablets. Many of Apple’s competitors have tried and still try to imitate the success of Apple’s product ecosystem, but fail due to not having strong capabilities in designing, manufacturing and developing both hardware and software, applications and services. In addition to this, iPad 3 also shows certain symptoms of problems with respect to battery charging as users have complained that it takes huge time in charging the battery of iPad 3. Canalys (2019). In case of Apple iPad, the most effective positioning strategy for iPad 3 is that it should be positioned as one solution for all the communication needs of people while on the move. And at the same time, the threats against Apple are rising because it is obviously in the target radar of a lot of companies. In order to effectively launch the product, an appropriate marketing strategy is highly essential. All the information is supported with data from the most trusted sources. iPad category, which includes iPad, iPad Pro, iPad Air and iPad mini products, accounts for 8.2% of the total Apple’s revenue. Smartphone Market Share. Google, Apple’s second largest competitor is very good at software, application software and services, but has only developed a few unsuccessful hardware products. This is why they continue to buy and use Apple’s products even when there are better or cheaper options available in the market. Marketing is one of the most important tasks that are required to be performed in the instance of launching a new product. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. It implies that a proper analysis of both the internal as well as external environment of the market is essential before undertaking any major decisions to market the product (Smith and Zook, 2011). The rest of the company’s products include wearables, home and accessories, which account for another 9.4% of the revenue and is the fastest growing Apple’s product category, growing by 41% in 2019. According to Interbrand[4] and Forbes[5], the Apple brand is worth US$234.241 billion and US$205.5 billion, respectively. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT analysis of Apple Inc – Apple SWOT analysis, SWOT analysis of Baidu - Baidu SWOT analysis, SWOT analysis of Marriott International Inc, SWOT analysis of Tata Motors - Tata motors SWOT analysis, SWOT analysis of Bingo - Bingo SWOT analysis, SWOT analysis of McDonalds - McDonalds swot analysis, SWOT analysis of Nokia - Nokia SWOT analysis, SWOT analysis of Android - Android SWOT Analysis, Adidas SWOT analysis - SWOT analysis of Adidas. Form 10-K for the Fiscal Year Ended September 27, 2014. Apple’s brand is the world’s most valuable and recognizable brand. The effectiveness of the marketing strategies is highly essential for the success of a product. The higher level of innovation has only been possible because of the revolutionary CEO of the company Steve Jobs who died recently due to ill health conditions. It is also facing the problem of overheating and complaints are also evident regarding its auto fill feature which is not working properly (3 Million new iPad Units Sold: Top 4 Problems, 2012). The iPad product of Apple is also launched in a number of series, as iPad was first launched in April 2010 and since them, Apple has launched second generation and third generation of iPad known as iPad 2 and iPad 3. iPad 3 is the most recently launched iPad of Apple and it includes various new features as compared to iPad 2. Figure 3. Fortune Global 500. Available at: https://www.idc.com/, Research and Markets (2018). There are many large and well-positioned rivals in the industry, so a fierce competition requires constant innovation and taking advantage of the arising opportunities. This Apple SWOT analysis reveals how one of the most successful world’s companies used its competitive advantages to become the dominant player in the tech industry. Here's how. Available at: https://brandkeys.com/wp-content/uploads/, Brand Keys (2016). Smartphones. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. This SWOT Analysis of the iPhone breaks down the best, worst, and questionable aspects of this favored smartphone device. The selection of target market is essential because an appropriate selection of target market would ensure the effective positioning of the product among the targeted consumers for whom the product has been designed and ultimately ensures higher level of success (Pride and Ferrell, 2012). As a result, the target market segment should include the professionals working in organisations that seek to remain in touch with others while on move. Globally Iconic. Apple competes in a highly competitive industry and has to continuously perform at its best to be able to stay ahead of its competition. The economic trends with respect to electronic equipments such as iPad or mobile devices have declined significantly and this is mainly because of the recession that has resulted into a decline in the disposable incomes of people. [1] Mac products include MacBook Air, Mac mini and Mac Pro and run macOS operating system. This is the most crucial part as majority of the marketing plan fails because of improper implementation of marketing strategies. Worldwide Wearables Market to Top 300 Million Units in 2019 and Nearly 500 Million Units in 2023, Says IDC. 2017 Winning Brands - Brand Keys Customer Loyalty Engagement Index. There has been a sharp change being evident with respect to social trends for such IT equipments, as the demand for portable consumer products have increased tremendously. With respect to iPad, Apple Inc has started marketing its product initially from politically stable countries such as US, UK, Australia etc and soon thereafter, it has started its marketing programs to be specifically targeted at developing countries such as India, China etc. 2019 Winning Brands - Brand Keys Customer Loyalty Engagement Index. Available at: http://files.shareholder.com/, Apple, Inc. (2014). Thank you for reading our article about apple swot analysis, I love writing about the latest in marketing & advertising. This marketing plan is developed in relation to effectively marketing the iPad 3 so that its promotion among the targeted customers can be achieved and higher market share can also be attained. Available at: https://www.pwc.com/us/en/industry/entertainment-media/assets/pwc-cis-wearables.pdf Accessed January 7, 2020, Product Chart (2020). These recommendations include: Disclaimer: The reference paper provided by Australian Assignment Help should be used as a model paper, and are not intended to be submitted to the universities. To promote iPad 3 as complete solution for all the features that customers look in a tablet. 2016 Winning Brands - Brand Keys Customer Loyalty Engagement Index. Your email address will not be published. [3] The company has revolutionized the smartphone market and has created one of the most iconic brands in history. We're the No.1 source for both free and paid SWOT analyses on the web. Apple Inc., established in 1977, is the largest technology company by revenue and one of the most valuable companies, both in terms of market capitalization and brand value, in the world.