Each social media platform has different media content capabilities and strategies – for instance, the blog link you post on Facebook isn’t going to get much (if any) traction if you post it on Instagram. If handled carelessly, you can have a PR disaster for your business within the blink of an eye. Due to copyright issues, you should only post your own original photos to Flickr. This makes them more likely to resonate with your ads and come back to your website since they’re already aware of your brand. Here are some useful tips to help you become more productive on social media: There are so many aspects of social media you have to get right. Which channels bring the best return on investment (ROI) for your business? 10 best practices for social media and politics. Live video has taken over political social media. What practices can help you get the best out of your social media campaigns? Lilach Bullock is highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. Just like other marketing activities you engage in, social media requires its own set of best practices to get the results you desire. When it comes to social media, tools are an absolute must. Note that you’ll need to install tracking pixels on your website to be able to track your results. That’s why in this blog post, I’ve put together a list of social media marketing best practices you need to implement on your social media … Much of what makes social media valuable is the engagement and new relationships it provides. var a = new Array('com','mark','@ez', 'hello','eting. Of course, it also helps you keep track of your social media ROI (return on investment) and overall results. Flickr is an image and video hosting website and online community. Home / Marketing & Branding / Social Media / Social Media Best Practices. If you have a video a day or a video a month, either is fine. 3. Study these best practices and implement them in your social media campaigns – not only will they help you be more productive with your time, but they will also help you achieve your goals faster. Automate repetitive manual tasks that waste time. Be present and responsive. You can spend all day on social media but that's no guarantee of better social media performance. Every piece of content you post should consider your overall strategy, goals, and target audience. ; i.e. But, as there are so many different choices out there, you can check out this detailed guide on how to pick the right social media management tool for your business to help you. Specify the time for social media activities. It’s important to give context to your photos. Promotion, sharing, and interacting – these are the three parts of a balanced social media content strategy. Here’s an example of one of our local Lancaster clients—Tangles Salon—following best practices with their social media marketing. Some of them can also help to improve collaboration between your team members. “Give to get” – Successful social media marketing programs involve listening and participation. Another way to select platforms is to analyze your social media results. Access our brand-new Learning Paths with 50% off. A HubSpot study found that marketers spend over three hours on routine social media tasks every week. Managers of blogs at Tufts should be able to check on the blog at least once a day and should have enough content to post consistently. On Twitter, users expect frequent updates. See the. If you’re robotically pumping out the same uninspired content over and over, people are going to notice. That’s why in this blog post, I’ve put together a list of social media marketing best practices you need to implement on your social media pages and for your campaigns. Batch these tasks together and leave time to do them at once. Too often, businesses make the mistake of only talking about their products and services. If your customers know you post new products every Friday at noon, they’re more likely to return to your page to get the content they’re looking for. We’ve seen it too, and we’re here to tell you that it’s not good practice. Because technology and social media platforms are constantly evolving, best practices are always changing. Just give us call. It allows you to create a strategy that focuses on your business and marketing. Whether you’re responding to positive or negative feedback, having an established response plan is critical to avoid any problems. Success with building community via social media is not an end result; it is a process. This goes back to the concept of “don’t post for the sake of posting.” People will remember how you made them feel, so show them that there are real people behind your business. With the right social media tools, you can carry out social media activities like: In some cases, you'll find tools that can perform most of these functions. If you don’t have someone in-house to help you create visual assets, consider hiring a professional so you can get the best quality visuals possible. What you need to solve this problem is social media monitoring. In fact, Facebook posts with images get 2.3 times more engagement than those without. If you run a business that attracts messages and complaints from your customers, the best you can do is have a customer support staff ready to provide prompt replies. A platform like Facebook requests for this before you can advertise on their platform. (e.g. Instagram is a free photo and video sharing app that allows users to apply digital filters, frames and special effects to their photos and videos. Including the word “Tufts” in the naming of your raw video file will help enhance your SEO. Be present and responsive. At least two people in a department should have the password to an official Tufts Twitter account. This will help you determine the success (or failure) of your social media campaigns and help you measure your social media ROI. We’ve already mentioned how important having visual social media content is for your business, but it’s worth mentioning again. Engage the public via live video. It may not be necessary or relevant for every business, but it can be a powerhouse for promoting content and products when used correctly: Need to keep your content and posting schedule organized? When you organize your social media tasks, you end up spending less time and achieving better productivity. Frequency of updates varies for each channel. Other forms of content that work well are quotes, blog posts, and promotional offers from your business. Social media marketing can feel a bit overwhelming these days. 10 BEST PRACTICES FOR SOCIAL MEDIA 6 roanoke Times: “A blog or message board posting is akin to having a personal conversation in a very public place. More and more people are turning to social media as their preferred channel for customer service and support. General Best Practices Presence and Maintenance. For businesses that win on social media though, it can be rewarding. It’s not enough to just be “on” social media and post for the sake of posting. Social media accounts at Tufts must be logged into a minimum of once per day to monitor and respond to posts, comments, mentions, etc. Adopting social media best practices as a nonprofit professional isn’t a passing fad. Remember, time is of the essence, and you should always reply within 24 hours (at most) of receiving the message. Don’t hoard content and post it all at once. If you’re unsure of how your company can create engaging, optimized social media content, read on! To use a copyrighted piece, you must contact the owner. Furthermore, it will boost your productivity and results on social media. This could be platforms where your potential customers are active. document.write (""+a+a+a+a+a+""); people recall 65 percent of visual content. Just because people are very active with your Twitter account doesn’t mean they don’t need a pamphlet or an updated website.