Corpus ID: 26245247. It is a strategy Social media … The limits of social media are only set by the limits of the technology of social media tools. In order to empirically examine the effectiveness of social media, survey method was used for investigation, as this was … ... usage right social media tool that is accepted and popular. the role and importance of social media as a tool of effective communication. Social Media as a Marketing Tool: A Literature Review @inproceedings{Paquett2013SocialMA, title={Social Media as a Marketing Tool: A Literature Review}, … Effectiveness of Social media marketing.pdf. Title Social Media as a Tool of Marketing and Creating Brand Awareness Year 2012 Language English Pages 77 + 2 Appendices Name of Supervisor Rosmeriany Nahan-Suomela Social media is a phenomenon that has become an important aspect in marketing … Marketing eff ectiveness - Social Media Marketing is a marketing tool that does not need high adv ertising costs or an extremely high amount of time. Social Media Marketing 6 Social media is a fusion of sociology and technology Social media is user-controlled, which means that sociologic components play a large role in any company‟s social media business strategy.