It gives the organization a roadmap on where it is headed to. answer choices . During marketing, the information passed across should be in relation to the different market segments. Quite often for the better. Therefore, the company has to foster productive customer relationships, usually through producing quality products and participating in social engagement. Every organization has a set target market it is supposed to satisfy. There are five sustainable marketingprinciples: Consumer oriented marketing:aprinciple of sustainable marketing that holds a company should view &organize its marketing activities from the consumer’s point of view. Reaching more customers, online visibility, and ultimately more sales and revenues, is directly and inevitably tied to Search Engine Optimization,... Dentists are becoming increasingly aware of the importance of online presence and visibility in attracting new patients, and keeping existing... With the fitness industry becoming increasingly more  competitive for gyms, there’s an increasing need for SEO (Search Engine Optimization) strategies... Best SEO Checker Software SEO checker tools are business solutions that save you from tiresome keyword research, and that provide... Save my name, email, and website in this browser for the next time I comment. Then it can divide the market depending on their various needs. Consumers can now enjoy the services offered by firms. C) the right to expect a product to perform as claimed. This concept puts people’s prosperity above everything else. Developing community awareness towards its brands. Quite often for the better. The selling concept is the bread and butter of marketing efforts as it believes … The aim is to ensure adequate customer satisfaction alongside enhancing the living standards of consumers. Therefore, you can be able to make an impact on their psychology and discipline. To increase the consumer base and market share. 5. There are companies that deal in recycled and organic products. The Selling Concept. Production concept Product concept Selling concept Marketing concept Societal concept Adding to the marketing concept, this philosophy focuses on society’s well-being as well. History of societal Marketing: The concept of societal marketing arrived in the early 1970s introducing a more socially … However, as organizations conduct their marketing campaigns they have to uphold high ethical values. To create a better image in the society for the company than it’s competitors. Product. Genuine, modern and continuous developments in the products should be executed so as to increase the product’s life and value. It produces significant customer satisfaction. Societal marketing should take into account the following things: The Societal marketing concept is significant because of the following advantages it has: The closer the organizations move towards their customers, the more evidently they realize the fact that the objective of any organizational business lies outside the business, i.e. Tags: Question 10 . These Ps include the following; Social Marketing Strategy and Social-purpose marketing allow the firm to satisfy customers needs while upholding the well-being of the society. These customers boost their sales with the high number of purchases they make. The business focuses on how to fulfil the needs of the customer without affecting the environment, natural resources and focusing on society’s well-being. 6. The ultimate purpose of business, from the point of view of society, is to produce products and render services for exchanging for money by which needs of man can be fulfilled and the needs of society can be looked after. 1. 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