Here are several examples of strategic marketing plan that you might find useful. They do this by providing better value for the customer than the competition. Businesses that succeed do so by creating and keeping customers. Not only does the company compete with other independent providers of billing systems and services, it competes with system integrators and with internal billing departments of many telecommunications carriers. Marketing plan is needed in every company to assess the current position of the company as well as to prepare the necessary actions to take for the improvement of the company's systems and operations. Dun and Bradstreet estimates that 1999 sales of the U.S. telecommunications market will be over $150 billion, of which the personal communications and unified messaging market is three percent, or $4 billion. Marketing plan for a Telecommunications Company Essay Sample. However, making it big in the IT industry is tough. This is a complete marketing plan example for a telecommunications business, including marketing vision and strategy, product positioning, sales forecast, expense budgets, metrics for success, and more. Competition in the market for telecommunications billing and customer care systems is highly competitive and the company expects this competition to increase. If the company can achieve a one percent market share within three years, its sales would be $40 million in a market growing eight percent per year. Here are the 10 types of Marketing plan for a Telecommunications Company Essay by bigbosslk , September 2006 download word file , 7 pages download word file , 7 pages 4.3 6 votes 1 reviews Marketing management constantly have to assess which customers they are trying to reach and how they can design products and services that provide better value (“competitive advantage”). Telecommunications company marketing plan - Free download as PDF File (.pdf), Text File (.txt) or view presentation slides online. Title: Telecommunication Orange France marketing plan Author: Danny Created Date: 1/28/2011 12:40:31 AM In this article, I will give you a detailed break down of a